For the start of 2017 we’re pleased to announce we’ll be partnering with water.org as a charity partner! For those who don’t know, here’s a little bit of info on the organisation:
Water.org is an international nonprofit organization that has positively transformed millions of lives around the world by providing access to safe water and sanitation. Founded by Gary White and Matt Damon, Water.org pioneers innovative, sustainable solutions to the global water crisis, giving women hope, children health and communities a future.
The decision came after extensive thought. Most notably, was the belief that water is such an integral part of human life and societal growth, that to support the expansion, retention or distribution of it would have a multiplication effect. This was so important as we wanted that dollar amount donated to go towards so much more than just a one-off relief. By seeking out these initiatives we help instigate ripple effects that will cause far greater change because the return on investment can be felt over generations.
Another consideration was the charities effectiveness. A great website for anyone interested in charity efficacy is charitynavigator.org. Through this site we found water.org ranked highly in multiple areas of concern for us including transparency and administrative costs vs program costs. Now, we freely admit that they can improve in the latter area, but it’s easy to see where anyone can improve, it’s quite another thing to focus on where they’re going. And in our opinion, water.org has many great things lined up for the future because of their focus on innovation. This is such an easy word to throw around but a casual visit to their website highlight numerous strategies that greatly empower citizens and change communities that goes beyond simply drilling a well.
So, now you can know that every purchase of our luxury bags will not just benefit you, but also entire communities around the world through the great work of water.org!